Abstract
The adaptive nature of technology and information accessibility has displaced the role of dominant culture in today's society. Correspondingly, through a multiplicity of custom, habit, and identity, architecture attempts to cater to the individual using mass customization for variety in design. The role of standardization was a reflection of cost efficiency, a reduction in human error and society's predictable nature, which is no longer relevant; however, current digital architectural diversity, like most doctrines, has subscribed to a highly repetitive self-similarity, further emphasizing its uniformity and tedium. This cognitive design response becomes an automatic conditional gesture; as we become more acclimatized as architects to the digital style, we recognize the formal acrobatics of geometry, a series of infinite configurations dictated by software upgrades. Is this really where architecture is being steered?