Abstract
Hyperreality1 is a postmodern2 term used to characterise the effectiveness of consciousness in determining the difference between reality and the virtual as a result of technological advancements such as simulated environments, which further blur this distinction in a world where media can fundamentally shape and clarify the original event or experience being described. The Floating Gallery project uses the concept of hyperreality to design a floating gallery space in an attempt to give the subject the impression of walking into a simulated virtual environment, a copy of reality similar to the paintings exhibited, which are, as Jean Baudrillard might say, a simulation of something that never existed, a pretence of reality or a faithful recreation of it — a simulacrum.