Re-affirming the prevailing order?

2014

Pierre McDonagh, William E. Kilbourne, Andrea Prothero

in: Humanistic marketing, Basingstoke,

Rehumanizing marketing (and consumer behaviour)

2014

Ben Wooliscroft

in: Humanistic marketing, Basingstoke,

Responsible advertising for sustainable development

the case of French responsible agencies

2014

Fabrice Desmarais, Sauveur Fernández, Jean-Marc Gancille

in: Humanistic marketing, Basingstoke,

Social business

everybody's business

2014

Michael Baker

in: Humanistic marketing, Basingstoke,

Social networks and marketing happiness?

the potential role of marketing in an electronic world

2014

Ed Vos, Richard Varey

in: Humanistic marketing, Basingstoke,

Sustainable marketing through the natural step

2014

Diane M. Martin, John W. Schouten

in: Humanistic marketing, Basingstoke,

Translating anthropological consumption theories into humanistic marketing practices

2014

Ahir Gopaldas

in: Humanistic marketing, Basingstoke,

Wants vs. needs

on the philosophical bases of humanistic marketing

2014

Claus Dierksmeier

in: Humanistic marketing, Basingstoke,

Well-being marketing as humanistic marketing

2014

Grace B. Yu, Dong-Jin Lee

in: Humanistic marketing, Basingstoke,

What is critical marketing studies?

reading macro, social, and critical marketing studies

2014

Mark Tadajewski

in: Humanistic marketing, Basingstoke,

Where marketing causes trouble

2014

Verena E. Stoeckl, Marius K. Luedicke

in: Humanistic marketing, Basingstoke,

Wisdom as excellence in commitment to the humanistic marketing practice paradigm

2014

Djavlonbek Kadirov, Richard Varey

in: Humanistic marketing, Basingstoke,