

Towards a "virtual" rationality?
pp. 331-348
in: Diederik Aerts, Hubert Van Belle, Jan Van Der Veken (eds), World views and the problem of synthesis, Berlin, Springer, 1999Abstract
Psychology has, for a long time, shown the boundaries of human rationality. The rationalistic model of human behaviour assumed by neoclassical economics has broken down; the idea that companies are guided by managers who are able to weigh all the options and make the most rational or optimum decisions in accordance with maximizing principles, such as "profits", cannot be held any more.