Publication details
Publisher: Benjamins
Place: Amsterdam
Year: 2018
Pages: 273-291
Series: The American Journal of Semiotics
Full citation:
, "Legendary brands and economic value", The American Journal of Semiotics 34, 2018, pp. 273-291.
Legendary brands and economic value
a semiotic approach
pp. 273-291
in: Applied brand semiotics, The American Journal of Semiotics 34, 2018.Publication details
Publisher: Benjamins
Place: Amsterdam
Year: 2018
Pages: 273-291
Series: The American Journal of Semiotics
Full citation:
, "Legendary brands and economic value", The American Journal of Semiotics 34, 2018, pp. 273-291.