Publication details
Publisher: Benjamins
Place: Amsterdam
Year: 2018
Pages: 293-311
Series: The American Journal of Semiotics
Full citation:
, "Possibilities of materiality", The American Journal of Semiotics 34, 2018, pp. 293-311.
Possibilities of materiality
application of a Peircean model of the sign for building new brands
pp. 293-311
in: Applied brand semiotics, The American Journal of Semiotics 34, 2018.Cited authors
Publication details
Publisher: Benjamins
Place: Amsterdam
Year: 2018
Pages: 293-311
Series: The American Journal of Semiotics
Full citation:
, "Possibilities of materiality", The American Journal of Semiotics 34, 2018, pp. 293-311.