Publication details
Year: 2014
Pages: 98-136
Series: Sign systems studies
Full citation:
, "A methodological framework for projecting brand equity", Sign systems studies 42 (1), 2014, pp. 98-136.
A methodological framework for projecting brand equity
putting back the imaginary into brand knowledge structures
pp. 98-136
in: Sign systems studies 42 (1), 2014.Publication details
Year: 2014
Pages: 98-136
Series: Sign systems studies
Full citation:
, "A methodological framework for projecting brand equity", Sign systems studies 42 (1), 2014, pp. 98-136.